Subliminal perception focus on how, in a physical sense, subliminal messages work. Subliminal persuasion is more psychological and is focused on reasons why the use of subliminal messages work, unlike subliminal perception that is physical. The Federal communications commission at that time investigated the same and issued a warning to broadcasting stations not to use this method of advertising. People became scared by the thought that politicians may use this new discovery for their own political reasons. Even though his conclusions were not documented as true, this gave rise to a lot of speculation on how the mind can be controlled by media. Vicary claimed an increase in Coke sales of l8 percent and a rise in popcorn sales of almost 58 percent.” (p. His studies, lasting six weeks, involved thousands of movie-going subjects who received a subliminal message every five seconds during the film.
#Subliminal persuasion with food advertising movie#
at a third of a millisecond, the words “Eat Popcorn” and “Drink Coke” onto the movie screen. Lakhani (2008) noted that, “In the 1950s, James Vicary, an advertising expert, had secretly flashed. It entails making people accept and acknowledge fresh information as the correct one. Subliminal persuasion on the other hand involves making people change their thoughts and principles with an aim of spreading it to others.
In the recent past, the term subliminal perception has been used to signify circumstances involving the perception of unnoticed stimuli. ‘Subliminal perception’ was initially used to depict circumstances that weak stimuli were experienced without knowledge. If a stimulus presents itself below the level that can make an individual aware of it, but is able to influence his judgment and action, then subliminal perception has taken place.
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